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Sales at a defined set of established stores compared with sales at those stores in the matching earlier period.
Save conceptSame-store sales measure how a defined set of established stores performs against its own earlier sales. The comparison helps separate growth within existing locations from sales added by opening new stores. Retailers may call it comparable-store or like-for-like sales. The qualifying store age and other rules vary, so the company’s definition must be checked.
A retailer selects stores that meet its comparability rules and compares their sales over matching periods. New stores are usually outside that selected group until they satisfy the stated age requirement. Renovations, temporary closures or changes in size can also affect inclusion. DMart’s October release discusses stores at least two years old; that age condition belongs to its reported measure.
Imagine a hypothetical retailer’s eligible established stores earn J$100 million this quarter against J$95 million in the matching quarter last year. Their growth is about 5.26%. A newly opened store separately adds J$10 million of . Total network growth includes that new store, but the established-store calculation in this example does not. The two measures answer different questions.
Established-store sales growth is not necessarily growth in the quantity of products sold. Higher prices or a different product mix can raise sales . Company definitions also differ in their treatment of online orders and temporary closures. Comparing two retailers’ percentages requires inspecting those rules rather than assuming that the phrase guarantees identical store populations or measuring periods.
DMart sales rise faster than profit as quarterly margins narrow